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What Is Coaching?

 

Coaching is a partnership between a coach and a client for the purpose of producing extraordinary and fulfilling results for the client. Generally, a client hires a coach when he or she has a goal or objective to be achieved, be it personal or professional. Coaching uses a dialogue process to move clients forward to the accomplishment their desired outcomes. Through the process of coaching, clients deepen their knowledge, improve their performance and enhance the quality of their lives. 

Professional coaches are trained to listen and observe, to customize their approach to the client's needs and to elicit solutions and strategies from the client. Coaches believe that the client is naturally creative and resourceful. The coach's role, therefore, is to bring out the strengths, capabilities, creativity, and resourcefulness of the client in order to facilitate the achievement of desired goals or objectives. Through the coaching process the client:

  • gains clarity around goals and objectives

  • sets goals

  • takes action

  • gains greater awareness around choices

People hire a coach to produce extraordinary results in their personal or professional lives. Tiger Woods has a coach; not because he's not good enough - because he wants to continually improve. Most of the leaders of Global 2000 companies have coaches - because they continually need to make sure they are looking at the forest and the trees. Some parents have coaches - because they want to be the best parents they can be.

 

Coaches work with individuals or teams to help them achieve goals or desired outcomes. Some examples of situations where coaching has been helpful are:

  • starting or expanding a business

  • career choices or transitions

  • leadership development

  • life choices or purpose

  • improving personal effectiveness

  • enhancing communication skills

  • dealing with challenging relationships

Choosing the right coach can be a key factor in moving you toward the achievement of your goals. All PCA coaches are committed to upholding high standards of ethics and business practices, but their areas of specialty and their coaching styles vary widely.

 

Click here for advice on choosing a coach.

Click here to see a list of all the specialties our coaches offer.
View a PDF presentation on coaching.

 

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